Discover the Elements by Tubes
Designer towel warmers available in numerous models, sizes and finishes. They are designed to meet every need, from residential projects to hotels.
JJ: A New Concept of Heating
Designed by Ludovica Serafini + Roberto Palomba
Ludovica Serafini and Roberto Palomba are the acclaimed Italian design duo behind Palomba Serafini Associati, a studio founded in 1994 in Milan. Known for their refined approach to architecture and product design, they have collaborated with some of the world’s most respected brands, including Tubes Radiatori and the JJ Collection.
JJ Heated Towel Warmer by Tubes Radiatori
The JJ towel heater is a favorite example of minimalist design meeting everyday functionality. Its elegant, clean-cut silhouette adds a refined architectural element to the bathroom — not just a heating device, but a thoughtfully designed object.
JJ is a dual purpose bathroom accessory. When it’s on, it gently warms towels, creating a sense of comfort and well-being after a shower or bath. When it’s off, it transforms seamlessly into a sleek shelf, perfect for storing and organizing towels or small essentials.
The slit design that acts as a towel rail is both smart and versatile — it can be open or closed, and positioned to the left, right, or center, depending on your layout and personal preference. Its fluted surface feels soft to the touch and brings a subtle texture that elevates the space. Available in all Tubes colors (excluding glossy and wrinkled finishes), it allows for full design customization.
Because it runs on extra-low voltage (24V), JJ can be safely installed near water sources — ideal for use inside walk-in showers, beside bathtubs, or in spa-inspired environments.
Beyond residential bathrooms, JJ is a great solution for hospitality, wellness, and even nautical settings, offering guests the simple luxury of a warm towel while maintaining a clean, minimalist aesthetic.
It can be easily integrated into any electrical system and controlled by your preferred thermostat, timer, or home automation system, ensuring comfort and efficiency with every use.
Read: JJ wins the 2025 Livingetc Style Awards
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